Description
Watch the American Airlines 191 crash video. Then document three (3) controversies or ethical issues. For full credit, identify each of the three issues with a subheading, describe it with a full paragraph https://youtu.be/8P-ZNby0WAE
Listen to the podcast linked here: https://www.npr.org/2017/01/23/510576153/zappos-tony-hsieh
Start a new paragraph and respond to one the following discussion
- What obstacles did Zappos have to overcome in order to be successful? Why would it have been difficult to launch an online shoe store in the early days of e-commerce?
- What unique positioning did Zappos adopt in order to develop a competitive advantage?
- How did Zappos’s unique positioning help the online shoe store overcome the obstacles to its success?