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Trivago Case Study

Trivago Case Study

Description

Case #6 – The Trivago Way – Growing Without Growing Up (Hint – The Chapters 8-13 of the Hitt textbook contain great information to help with your response to these questions. The earlier chapters will also help with questions 1 & 2.) Reminder – select just two of the questions below.

  1. In the first few years of Trivago’s operation, certain aspects of the firm’s “who, what, and how” changed. What was this evolutionary step? How did this new core competency benefit the firm?
  2. Which business-level strategy is Trivago using? How would you describe the firm’s structure? How does the firm’s structure support its strategy?
  1. One of the co-founders’ most important objectives has been to avoid “becoming corporate”? What do they mean by this? How have they achieved this objective?
  1. Describe Trivago’s organizational culture using at least three specific examples. Which of the six core values do your examples illustrate? Is this a place you would want to work? Why or why not?