Watch the following videos before starting the discussion:

Main idea: core competencies are discussed

Link: https://www.youtube.com/watch?v=85PMSYAguZ8

Length: 15:05 minutes

Main idea: rare footage from 1980 has been captured, discussing competitive advantage and capabilities

Link: https://www.youtube.com/watch?v=0lvMgMrNDlg

Length: 22:54 minutes

Main idea: the Resource Based View of the firm is discussed

Link: https://www.youtube.com/watch?v=-KN81_oYl1s

Length: 4:23 minutes

Main idea: competencies are honed over long periods of time through learning from failure 

Link: http://www.youtube.com/watch?v=1bPzCZCmMfQ

Length: 8:22 minutes

What is your competitive advantage? what are your strengths and weaknesses? How can you leverage your strengths? How can you mitigate your weaknesses? What are you doing to ensure your capabilities are dynamic? Are some of your strengths valuable, rare, and costly to imitate? How could you persuade employers that you could be a vital source of sustainable competitive advantage?