BACK TO THE BASICSPERSONAL BRANDING EXERCISEby ObviouslyBRAND BRAINSTORMO What kind of personality do you have?O What parts of your personality will you portray through your brand?O What is your brand voice? (serious, funny, witty, etc.)O What are five words that describe you?O What type of imagery reflects your brand? (muted, colorful, etc.)O What are your approved fonts, brand colors and logo variations?O What consumer brands align with your brand?O Have you worked with them? Why or why not?O Who is your ideal follower? What is their persona?O What pain points do you solve for them?How do you make your followers feel?O Why do they trust you?SOCIAL MEDIA STRATEGYO Which channels are important for your brand to focus on? Why?O What are your 3-5 content buckets? (#ootd, travel, quotes, etc.)O What is your brand’s social media filter?O What is your social media tone?O Which emojis can be used on your social media channels?O What will your content cadence be moving forward?