Module 02 Content
- You are starting your own general construction contracting business. You are starting to develop your mission and objectives for the business, and you know how important customer retention is to your long-term business continuity plan. You will create a brief customer retention strategy to present to the bank when you apply for your first new business loan. Write a 2-page customer satisfaction & retention strategy for your business. Explain how you will attempt to retain customers, improve loyalty, and satisfy customers. Include the following:
- Define and explain customer retention.
- Explain the importance of customer retention to business continuity and success.
- Explain how customer satisfaction and engagement will impact retention.
- List and explain tangible actions that will increase customer retention for your business.