MGT401 stratigic management

MGT401 stratigic management


Section I. Case study (10 marks)

Read case study N.1 from your textbook entitled: The Recalcitrant Director

at Byte Products, Inc., and answer the following questions:

Describe the ”Byte Products, Inc” industry (competitivity, rivals, growth, stakeholders…). 2 marks

Draw the SWOT matrix for ”Byte Products, Inc”. 2 marks

What is the major problem of ” Byte Products, Inc” and what are the main solutions provided to this company in order to improve its competitive advantage? 2 marks

Describe the plan suggested by the board of directors to improve the demand.  

2 marks

What can you recommend to “Byte Products, Inc” in order to improve the demand for its products and ameliorate its competitive advantage? Justify.  2 marks

Section II.      Discussion questions (5 marks)

1.Is social responsibility a driver of a corporate competitive advantage? How? Justify your answer using examples from Saudi Market.  3 marks

2.Briefly describe a successful story of a strategic alliance between two companies from the real (national or international) market.   2 marks

  1. Note. To improve your answers, you are requested to use at least 5 recent scientific references.