Section I. Case study (10 marks)
Read case study N.1 from your textbook entitled: The Recalcitrant Director
at Byte Products, Inc., and answer the following questions:
Describe the ”Byte Products, Inc” industry (competitivity, rivals, growth, stakeholders…). 2 marks
Draw the SWOT matrix for ”Byte Products, Inc”. 2 marks
What is the major problem of ” Byte Products, Inc” and what are the main solutions provided to this company in order to improve its competitive advantage? 2 marks
Describe the plan suggested by the board of directors to improve the demand.
What can you recommend to “Byte Products, Inc” in order to improve the demand for its products and ameliorate its competitive advantage? Justify. 2 marks
Section II. Discussion questions (5 marks)
1.Is social responsibility a driver of a corporate competitive advantage? How? Justify your answer using examples from Saudi Market. 3 marks
2.Briefly describe a successful story of a strategic alliance between two companies from the real (national or international) market. 2 marks
- Note. To improve your answers, you are requested to use at least 5 recent scientific references.