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GB 410 Ducati Cruiser Market Recommendation Case Study

GB 410 Ducati Cruiser Market Recommendation Case Study

Description

Consider Ducati’s situation at the time of the case and make a recommendation about the  proposed entry into the cruiser market. Should Ducati enter the cruiser market? Why or why not? Your analysis should not exceed one page single-spaced, but you can attach as many exhibits as you like to support your analysis (tables, charts, graphs, calculations, etc). Use only the information presented in the case, NO outside research or updates.

These are a few concepts you can use to analyze:

Strategic Management & Decision-making, Vision & Mission, Stakeholder Analysis, Analyzing the Environment, Internal Analysis: Value Chain and Activity Systems; Resources & Capabilities, Competitive Advantage and Performance