Regarding Case 5.1 – Panera Bread: Occupying a favorable Position in a Highly Competitive Industry, Chapter 5, Pages 187-189. What are some ways that Panera Bread can ethically gather competitive intelligence to learn about competitors? (Hint: my presentation will help a lot to focus you) Be sure to give 4-5 examples (think of some specific ways that might help Panera — don’t just list techniques).
Required Textbook (please be sure to get the textbook edition identified) Barringer and Ireland, “Entrepreneurship: Successfully Launching New Ventures”, 6th edition. Pearson. ISBN for paper textbook is 9780134729534; ISBN for the EBook is 9780134797984. We will NOT be using any supplements for the textbook (MyBizLab, etc.), so you can save money by searching online for a used copy! The EBook, or rental textbook, may be other great options – just be sure to get the right edition. A very cost-effective EBook copy is available through USF with Follett BryteWave (look for USF Bookstore email with opt in information). Note: the ISBNs for the paper textbook and EBook are different – please see above. Please contact the USF Bookstore at