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PERSONAL BRANDING EXERCISE

by Obviously

BRAND BRAINSTORM

O What kind of personality do you have?

O What parts of your personality will you portray through your brand?

O What is your brand voice? (serious, funny, witty, etc.)

O What are five words that describe you?

O What type of imagery reflects your brand? (muted, colorful, etc.)

O What are your approved fonts, brand colors and logo variations?

O What consumer brands align with your brand?

O Have you worked with them? Why or why not?

O Who is your ideal follower? What is their persona?

O What pain points do you solve for them?

How do you make your followers feel?

O Why do they trust you?

SOCIAL MEDIA STRATEGY

O Which channels are important for your brand to focus on? Why?

O What are your 3-5 content buckets? (#ootd, travel, quotes, etc.)

O What is your brand’s social media filter?

O What is your social media tone?

O Which emojis can be used on your social media channels?

O What will your content cadence be moving forward