I’m working on a business question and need guidance to help me learn.
BACK TO THE BASICS
PERSONAL BRANDING EXERCISE
O What kind of personality do you have?
O What parts of your personality will you portray through your brand?
O What is your brand voice? (serious, funny, witty, etc.)
O What are five words that describe you?
O What type of imagery reflects your brand? (muted, colorful, etc.)
O What are your approved fonts, brand colors and logo variations?
O What consumer brands align with your brand?
O Have you worked with them? Why or why not?
O Who is your ideal follower? What is their persona?
O What pain points do you solve for them?
How do you make your followers feel?
O Why do they trust you?
SOCIAL MEDIA STRATEGY
O Which channels are important for your brand to focus on? Why?
O What are your 3-5 content buckets? (#ootd, travel, quotes, etc.)
O What is your brand’s social media filter?
O What is your social media tone?
O Which emojis can be used on your social media channels?
O What will your content cadence be moving forward