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DB #5: Discuss your venture’s segmentation needs, value proposition, and positioning statements. (MKT 6661)

DB #5: Discuss your venture’s segmentation needs, value proposition, and positioning statements. (MKT 6661)

Description

Finally, what segmentation variables will be needed to identify, reach, and evaluate the viability of the target markets you have described above? What are your value propositions and how will you communicate that information through positioning activities?

Please Keep in mind: Discussion Board Assignments

These are not short-answer DBs. To exceed expectations grade-wise, they require in-depth analysis explained to me and the rest of the class in at least four or five complete paragraphs for your original post, and at least two or three complete paragraphs for your reply to another post. “Complete paragraphs” include several sentences, not just two or three. These DB posts are intended to help the class develop your marketing plan assignment that is described in the next section. The more work (i.e., detailed content) you include in your DB posts, the further along you will be writing your final marketing plan.

Any term paper, business plan, term project, case analysis, or assignment may have no more than a 3% similarity score of its content quoted from a single source, and that quotation must be done correctly based on APA guidelines.

Book Link: https://bookshelf.vitalsource.com/#/

Please look over the Attachments:

Previous Discussion board submissions for weeks 1 & 2- (Each Discussion board should build off each other to create a Marketing plan by the end of the course,)

Source sheet- Please use at least one or 2 sources from this sheet (i.e. list of authorized sites to get the source) No more than 3% of similarity score of its content quoted from a single source,

Teacher Example Outline

Chapter power points (17,18,19)